GeerTop: China’s Camping Market Growth Expected to Slow

Over the past 40 years of reform and opening-up, China has continuously promoted its opening-up policy while practicing innovation, which has created opportunities for outbound investment. After joining the World Trade Organization (WTO), China has accelerated its opening-up process and realized the historical turn from “introducing” to “going out” and from following to leading.

As China’s economy enters a new phase of steady growth, overseas markets become more attractive than in the past amid intensifying domestic volatility. In addition, the national government and relevant departments have been issuing a series of favorable policies in the field of international expansion. Besides, the increase in the level of openness towards the outside world has further motivated domestic brands to enter overseas markets. Lastly, the increasing improvement of the digital economy infrastructure including supply chain, mobile social commerce, the Internet and the rise of logistics, payment, SaaS/ERP and other tools have directly reduced the cost and significantly increased the convenience of going abroad.

As we step into this New Year, EqualOcean officially kicks off the project called “Global 100: Go Global and Co-Creating the Future”, in which our analysts will sit down with frontline industry practitioners and enterprise leaders to hear their opinions about Chinese brands going overseas. We hope to help brands be seen, recognized and valued through our professionalism and credibility.

The following is the third of this series, conducted by our analyst Yiran Xing after her talk with Anna, founder of Guangdong Geertop Outdoor Gear Co., Ltd (Chinese: 广东吉拓户外用品有限公司).

GeerTop is a Chinese brand engaged in the development, design, production, and sales of camping supplies. The company invented tents combining regular fabric and optical fiber. Over the past seven years, GeerTop has sold its products in more than 70 countries and regions. It has around 100,000…


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